The power of a real name

September 15, 2011

Let’s start off with a recent quote from Google’s CEO Eric Schmidt who’s quite determined on forcing members to use their real name -and not a nickname- to access the latest social network Google plus;

“No one is forcing you to use it. It’s obvious for people at risk if they use their real names, they shouldn’t use G+.”

Moreover, I remember this issue has been a higly charged topic in the boardroom of Facebook when they hit off. Luckily they decided that new users should register their actual name back then. I’m quite sure the social ecosystem would have been completely different today if they hadn’t pursued.

Now, next to the fact that I’m no believer of nicknames (RIP mainstream forums, ICQ, MSN Messenger…), I’m also grateful for this decision in the light of SAM (Social Adoption Mechanism). Allow me to explain; Read the rest of this entry »