We do not agree with the inefficient rules marketing is being executed by nowadays. People interact with each other in very subtle ways and brands are part of those interactions. Understanding this mechanism and understanding which cogs to turn at each moment, will make marketing efforts much more efficient in the future.
Welcome to wenovate … a blog where social psychology meets clever marketing. Give us your curiosity and we hope to give you a fascinating and eye opening perspective on marketing and innovation in return.
Ruben and Michel