Thank you Derek Sivers … best explanation of SAM (Social Adoption Mechanism) ever

For those who have not: look at this cute presentation by Derek Sivers on ‘the start of a movement’:

http://blog.ted.com/2010/04/01/how_to_start_a/

It shows how both typologies (innovator and gatekeeper) are crucial in introducing a new ‘idea’ to a group. The crazy dude (typical innovator) is just doing his thing, ignoring the group’s expectations. He is driven by nothing but his own amusement.

The second guy (typical gatekeeper), seeing the social potential, copies the crazy guy’s dance, and engages his friends to join.

The little movie perfectly explains the Social Adoption Mechanism (SAM), the diverse motivations and functions of each cog in the mechanism. So thank you Derek Sivers for looking attentively at this movie and explaining it with so much enthusiasm. Damn right I will use this in my future presentations about the topic.

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