SAM explained: when Rogers meets Social Psychology

The SAM (Social Adoption Mechanism) is a mix of Rogers’ diffusion of innovations and social psychology.

Rogers starts from the individual, he identifies innovators, opinion leaders, early marjority, etc. and describes why and when each of them adopts.

SAM changes this perspective and considers the group, the tribe, the social context as the unit that innovates. All of Rogers’  types are mere cogs that allow the SAM to innovate efficiently. It might be less intuitive, because we think as individuals, but once you’ve looked at innovations from the SAM perspective, it may shed a different light on how you approach your consumers.

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6 Responses to SAM explained: when Rogers meets Social Psychology

  1. […] to the SAM (Social Adoption Mechanism) is not about reaching as many individuals as you can = the only law in the media landscape I […]

  2. […] on the idea that social gatherings are the sole stimulating environments for innovation. As the SAM (social adoption mechanism) explains, you need isolated innovators, developing their ideas away from any social guiding, in the […]

  3. […] little movie perfectly explains the Social Adoption Mechanism (SAM), the diverse motivations and functions of each cog in the mechanism. So thank you Derek Sivers […]

  4. […] Now, next to the fact that I’m no believer of nicknames (RIP mainstream forums, ICQ, MSN Messenger…), I’m also grateful for this decision in the light of SAM (Social Adoption Model). […]

  5. […] forums, ICQ, MSN Messenger…), I’m also grateful for this decision in the light of SAM (Social Adoption Model). Allow me to […]

  6. […] regarded as a stand-alone concept, because it is essentially linked with other forces of the SAM (Social Adoption Mechanism). If innovators are the R&D center, then opinion leaders are the marketing department of the […]

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