So you think co-creating is a good idea, but let me ask you a question:
Do you want your opinion leaders to define your product functionalities? Do you want your product geeks to define your product design?
I guess not. Sure, co-creating is a wonderful thing, but be careful who you co-create with in each step of the process.
Identify innovators, people who use your product for a specific purpose, and upgrade your product with them. Identify opinion leaders, generalists, and work with them so this new upgrade will get socially desirable.
The efficiency of your ideation funnel will be so much higher if you incorporate these simple lessons.
Good luck … or don’t leave the future of your product to luck and have a healthy chat with wenovate!