So innovation is a social thing. And for now, it doesn’t really matter if we’re talking about innovativeness in a company, a consumer or another context. The same rules apply to all of these.
Self-esteem has long been considered as the inner evaluation of the individual self. A few years ago however, I read an article by Marc Leary in which he introduced the concept of the sociometer. This sociometer explains self-esteem as being the internal gauge that constantly monitors our level of social acceptance.