November 21, 2014
Some ideas for further writing.
On the blog – to put some pressure on myself to actually do it 🙂
How does the SAM (social adoption mechanism) apply to :
- crowdfunding / ulule
- sharing economy
- employer branding
- other …
Relevant cases to cover on this blog :
- Napkinlabs / Jovoto / The Insiders / …
- Share a Coke campaign
- Lego Ideas
Let’s make some time to do this!
August 23, 2011
Social proof matters … as Seth Godin explains, but not for everybody.
For those first people in the audience standing up to offer an ovation, social proof is irrelevant.
They are touched in such a manner, that they want to show their appreciation, irrespective of what the rest of the audience is thinking.
They are driven by passion, not by social feedback.
The most passionate clear the path for those more susceptible for the expectations of others.
It’s how the SAM (social adoption mechanism) works.