Things to write about

November 21, 2014

Some ideas for further writing.
On the blog – to put some pressure on myself to actually do it 🙂

How does the SAM (social adoption mechanism) apply to :

  • crowdfunding / ulule
  • sharing economy
  • employer branding
  • other …

Relevant cases to cover on this blog :

  • Napkinlabs / Jovoto / The Insiders / …
  • Share a Coke campaign
  • Lego Ideas

Let’s make some time to do this!


Innovators – R&D centers of any social context

December 11, 2011

Innovators are the R&D center of each social context.

Innovativeness should never be regarded as a stand-alone concept, because it is essentially linked with other forces of the SAM (Social Adoption Mechanism). If innovators are the R&D center, then opinion leaders are the marketing department of the social context, adapting the R&D’s innovations to fit the social context’s needs. And both ‘departments’ are necessary for a social context to adapt innovations efficiently.

If your aim is to analyse the innovator’s behavior, or to co-create with them, try to consider the other cogs of his social context as well.  Focussing too much on an isolated group of innovators might result in a lot of great ideas that miss relevance to the social context. The interactions between innovators, opinion leaders and other members of the social context, is what really should be the object of observation or collaboration.

Facebook lets you publish your life (one-to-many)

September 17, 2011

This is a game changer. Past week Facebook (more specifically Mark Zuckerberg himself) has made it possible to subscribe to (his) public updates. To fully understand the importance of this additional functionality I’m going back in time 2 years. Read the rest of this entry »

The power of a real name

September 15, 2011

Let’s start off with a recent quote from Google’s CEO Eric Schmidt who’s quite determined on forcing members to use their real name -and not a nickname- to access the latest social network Google plus;

“No one is forcing you to use it. It’s obvious for people at risk if they use their real names, they shouldn’t use G+.”

Moreover, I remember this issue has been a higly charged topic in the boardroom of Facebook when they hit off. Luckily they decided that new users should register their actual name back then. I’m quite sure the social ecosystem would have been completely different today if they hadn’t pursued.

Now, next to the fact that I’m no believer of nicknames (RIP mainstream forums, ICQ, MSN Messenger…), I’m also grateful for this decision in the light of SAM (Social Adoption Mechanism). Allow me to explain; Read the rest of this entry »

Social proof matters … at least for some

August 23, 2011

Social proof matters … as Seth Godin explains, but not for everybody.
For those first people in the audience standing up to offer an ovation, social proof is irrelevant.

They are touched in such a manner, that they want to show their appreciation, irrespective of what the rest of the audience is thinking.
They are driven by passion, not by social feedback.

The most passionate clear the path for those more susceptible for the expectations of others.

It’s how the SAM (social adoption mechanism) works.

Thank you Derek Sivers … best explanation of SAM (Social Adoption Mechanism) ever

August 5, 2011

For those who have not: look at this cute presentation by Derek Sivers on ‘the start of a movement’:

It shows how both typologies (innovator and gatekeeper) are crucial in introducing a new ‘idea’ to a group. The crazy dude (typical innovator) is just doing his thing, ignoring the group’s expectations. He is driven by nothing but his own amusement.

The second guy (typical gatekeeper), seeing the social potential, copies the crazy guy’s dance, and engages his friends to join.

The little movie perfectly explains the Social Adoption Mechanism (SAM), the diverse motivations and functions of each cog in the mechanism. So thank you Derek Sivers for looking attentively at this movie and explaining it with so much enthusiasm. Damn right I will use this in my future presentations about the topic.

Where good ideas come from …

July 7, 2011

Steven Johnson talks in his TED presentation about the environments that are most stimulating for generating innovations.

He argues that great innovative ideas are not being formed during some individual Eureka moment. Rather, these ideas are formed in social places, ‘where ideas can have sex’ . Chaotic environments like ancient coffeehouses where ideas from various backgrounds were likely to come together and have unpredictable collisions. Next he makes conclusions how to facilitate the innovation process in a company, elaborating on these insights.

The idea I share with Johnson is very strong: innovation is a social event, not an individual event.

However, I tend to disagree on the idea that social gatherings are the sole stimulating environments for innovation. As the SAM (social adoption mechanism) explains, you need isolated innovators, developing their ideas away from any social guiding, in the first place. I do agree that these ideas indeed need the collision with gatekeepers and larger social contexts to refine and adapt these raw ideas … and that process could have well happened at a coffehouse.

It is this mechanism, the interaction between innovators and gatekeepers, that leads to powerful innovations.